Industrial nameplates- a new shot to your brand identification

You can always affiliate the quality of your product with a presentable brand label. The industrial nameplates give brand Identification to your product. We offer innovative style in use of nameplates in brand establishment. TNC is excellent in providing unique ideas and applications to identify your equipment and products. The industrial nameplates are not merely labeling apparatus, warning notice or numbered ID plates but also shoulder the responsibility of casting the image of your enterprise. Therefore they are made attractive and durable.

Texas nameplates are fabricated ad-lib your specifications, which tolerate severe temperatures, industrial chemical, solvents or water intentness and other sort of physical defilement. A number of factors like heat, corrosion; abrasions affect our nameplates or name tags. Its very essential to find a durable material, which has high quality and outlook also. Silver anodized aluminium is most appropriate; alphabets, signs and bar codes imbibed in it last for long. Other materials like brass, stainless, zinc are also used as per industrial specifications or needs. These nametags can be adhered to your manufactured products, machinery, installations, consoles, etc

TNC deals in custom tags, FAA tags, control panels, dials and gauges. For vehicle industries like truck, tanker and trailer manufacturers, TNC provides VIN tags and assembly information; dial indicators for temperature, oil, liquid and vapor; emergency and prevention custom labels and name plates with vehicle maintenance and warranty information. Texas nameplates deliver quality nameplates for front panels of electronics, motherboards, and other equipments, which have to bear electrostatic discharge and heat dissipation; all type of Army, Navy tags, custom name plates for inspection and certification, safety tags, repair information tags, attention and caution plates, logos for compressor, conveyer, gearbox etc; multi-language operating information for oilfield equipment manufacturers and so on..
Thus, in all extreme climates where nothing holds, Texas nameplates and custom name tags overhang

Marketing To Generation X

If you’re trying to market to adults who are now in their thirties, then you need to understand the best method for reaching generation X.

Who is Generation X? Gen Xers were born between 1965 – 1976 and make up about 17% of the U.S. population. As a whole, this group is both independent and skeptical, existing in the shadow of Baby Boomers. As this group moves into their mid 30s and 40s, Gen Xers are establishing themselves as consumers who are starting families and buying homes.

Gen Xers grew up with recessions, single-parent households, cable TV, the Internet and other personal technology. Consequently, this group consumes media differently than earlier generations. Communicating with them through traditional marketing channels can be difficult. So, how can you reach these groups, communicate your message, and get them to take action? The answer is more traditional than you think. In combination with online marketing, direct mail is one of the most powerful ways to market to Gen X. According to a recent study conducted by InnoMedia, NuStats, and Vertis, 86% of Gen Xers bring in the mail the day it’s delivered. Furthermore, 68% of Gen X retail direct mail readers have used coupons received in the mail. Gen X consumers rate 75% of the mail they receive as valuable.

To reach Gen X with direct mail, there are number of basic marketing practices you should keep in mind. Before discussing these tips, keep in mind that your direct mail efforts can be supplemented with online marketing in the form of targeted site advertising, key word buys, or perhaps giving consumers a reason to visit you online via email (contests, sweepstakes, discounts, etc.).Direct Mail is most effective when you understand your audience, time your campaign appropriately, provide a compelling offer, and develop a relevant message.

Audience
Knowing your audience is essential for the success of any direct marketing campaign. Having information about Gen Xers in general terms is a place to start, but you need to dig deeper and develop a fuller understanding of the segment. You should know what motivates them, what their greatest pains are, their latent needs, and what products or solutions they currently use. Once you’ve gotten to know your audience, other marketing criteria can fall into place.

Timing
Communicating your message at the right time can make all the difference in your marketing results. For example, selling tax software immediately after April 15th won’t produce the results you’re looking for. Therefore, you need to have an understanding of your audience’s timeline and when they are in the market to buy your product or service. Be sure to reach them with enough time to respond to your offer, but don’t leave it open ended.

Offer
Many consumers need a reason to buy, especially Gen Xers who are normally skeptical. Your offer should provide some benefit to the buyer as well as provide some level of comfort in moving forward with a purchase. This can be in the form of a satisfaction guarantee or something similar. One great technique is to place your offer on the outside of the envelope that contains your marketing materials. This can help to differentiate your mail and get your envelope opened by prospects.

Message
Your message needs to resonate with prospective buyers. Do you understand their needs? Have you communicated benefits as well as features? Are you solving a problem for them? Have you provided a simple, yet compelling message? Many direct marketers talk about the “long” letter versus the “short” letter. There are a number of studies that validate the use of both long a short letters in a direct marketing pieces. As long as your message resonates with buyers, it doesn’t matter how long it is. Be sure to test your messages on an ongoing basis.

If you’re marketing to Generation X, use direct mail in your marketing mix. Individuals in these groups respond to direct mail. Keep in mind however, that a direct marketing piece should be supplemented with other forms of marketing – Internet marketing, search engine optimization, advertising, etc. Direct mail is your key to success with Generations X when used as the main vehicle of your marketing campaign.

To Niche or Not To Niche?

(c) 2005, Michael Beauchamp, e-BizResources.com

Unless you’ve been hibernating for the last couple of years, you’ve probably heard the term “Niche Marketing” a lot. It’s one of the current buzz-words in online marketing. Which is kind of funny really since niche marketing has actually been around pretty much as long as marketing has existed. But what is it?

I recently read somewhere that “All marketing is Niche Marketing”.

I don’t entirely agree with that – I’d say “ALMOST ALL marketing is Niche Marketing”.

Niche Marketing is marketing products or services to groups of people (or businesses) who have specific needs or interests in common.

Obviously department stores and their online cousins don’t fit that description, but almost everything else is …

you guessed it; “Niche Marketing”.

In the physical world, your local butcher, baker and candlestick maker (sorry, a LITTLE joke there – very little), greengrocer, shoe store, etc, etc. all cater to niche markets, some more focused than others.

And in the online world, any web site that focuses on a particular topic is a niche web site, and that describes the vast majority of web sites online today and in the past. So, those that are marketing any kind of product or service are probably already into “Niche Marketing”, and may not even know it.

Some niches are more crowded and competitive than others. The niches focusing on internet marketing and making money online are probably the most crowded and competitive online, and getting more so every day. So, it’s becoming harder and harder for people just entering that market to make any inroads, let alone a big impact.

But, don’t panic, there are lots of other niches that are far less crowded and competitive.

The current emphasis on “Niche Marketing” could probably be more accurately termed;

“marketing to niches other than the ‘making-money’ niche”.

Which opens up a lot of possibilities for people just starting out in online business.

Do you have a hobby or hobbies? Play a sport? What are your interests, are you passionate about or obsessed with a particular subject or activity? (keep it clean, folks)

If so, chances are there are other people who share the same interest and that’s a potential Niche Market! The same applies to any other hobbies and interests that you could name.

You need to do some research to determine if a particular niche or a related “sub-niche” is likely to be profitable.

For example, you’ll need to check out:

1. Demand – how many people are searching online for related info and/or products.

2. Competition – how many other websites or businesses are already catering to that market?

3. Are people actually spending money in this niche?

Now that’s all well and good, but …

How do you find out all that stuff?

And that brings us to …

The Free Download: “Think Niche & Grow Rich”

This great little ebook not only explains in more detail what niche marketing is and why you should get involved, but it also gives you a step-by-step guide to researching niche markets, creating products quickly and getting them online.

You’ll find a number of free resources that you can use if you’re short on cash but have some time to spare. Did you know that you can get answers for the above three research topics using free tools at Overture and Google? Another helpful free tool is the software, “Good Keywords”.

Besides the free tools mentioned in “Think Niche & Grow Rich”, you’ll also learn about a fantastic software tool that’s dead easy to use and will speed up the process by automating most of the research steps for you.

I’m sure you’ll learn heaps from this ebook and give your profits a long term boost. To download it now, click the link:

Whichever route you decide to take, once you’ve got one niche site up and working well, you can move on and set up another, then another – as many as you want. And it’ll get easier with each one you do.

So, as with most things I talk about, the next step is to take action, and do it now. Don’t worry about getting everything perfect straight away or first time out, just get started.

Happy Niche Marketing.